The TIFF format is the industry standard file type for archival imaging. It preserves photos with complete lossless fidelity and handles very high bit depths. The downside is file size — a one TIFF file from a DSLR can easily be extremely large.
To share and distribute TIFF photos, converting to JPG significantly lowers file size keeping great image quality for most purposes.
These files are simply too large for web use. Email services enforce file size restrictions. Social media platforms enforce upload size restrictions. Online stores load slowly when files are too large.
The process reduces more info storage by 80 to 95 percent according to the image content and export options. This makes images instantly shareable and suitable for web.
Professional photographers usually store a TIFF master file for professional use, while exporting JPG copies for web publication.
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